Levi Strauss & Co. Creative and Brand Marketing Leadership

Defining #LifeatLevi

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In my role at Levi Strauss & Co. (LS&Co.), I led the transformation of the company’s employer brand and value proposition. Given a blank slate and limited resources, I revitalized LS&Co.'s image, creating a compelling narrative that reflects our culture authentically.

This strategic overhaul significantly enhanced our talent pipeline and representation, and earned accolades from Forbes and Newsweek, including recognition as one of America’s Greatest Workplaces and a 2024 Best Company for Diversity among others.

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I consistently exceeded industry and channel benchmarks for engagement and conversions, supporting our talent acquisition goals and strengthening LS&Co.’s reputation as an employer of choice.

Collaborating with employees to share their stories and aligning our brand with LS&Co.’s iconic status, I fostered a renewed sense of purpose and legacy. This approach also led to a 2% increase in our Inclusion Pulse Survey score, with employees expressing that they feel seen and valued.

At LS&Co., I leveraged my creative vision to transform our employer branding, setting new benchmarks for industry excellence. My strategic approach not only redefined the company's image but also established a compelling narrative that significantly enhanced our talent engagement and positioning in the market.

Production Case Study

Narrative Development